Age-Old Wisdom In A New-Age Packaging

This is a sponsored post for MooShake's #MilkJustGotSooper Campaign and was first published on MyCity4Kids.com 



We Indians are a remarkable mix of the old and the new, the traditional and the modern. Our culture teaches the young to respect the old and the modern to stay connected with the traditional. There is always the new, but it doesn’t replace the old – in our culture, it co-exists. 
Emails might have become the norm, for instance, but we still prefer to visit our elders or at least call or Skype them regularly. Our attire might have changed, but we still wear ‘respectable’ clothing when in the presence of our elders. Ma and Baba might have become ‘Mom’ and ‘Dad’, but most children still sleep in their parents’ bed. Food, and the ways we cook, might have seen a lot of changes, but when it comes to festivals and weddings, we still prefer to cook the traditional recipes that have been in the family for generations!
Our mothers raised us in an era when the internet was not so easily available in all homes; and they had only Grandma’s wisdom to guide them. But even today, when it comes to our children’s health and healing, despite the internet and the most modern medical aid available at our fingertips, we still depend on the same Grandma’s age-old wisdom to guide us. And with good reason too.
Take the case of haldi-doodh or turmeric-milk, for instance. Be it the beginning of a sore-throat or a battle with flu symptoms, turmeric-milk acts as the magic potion that can cure us in a matter of a few hours! Yes, it is scientifically proven that curcumin, one of the most active ingredients in turmeric, is like a magic wand with amazing health benefits!
Here’s a look at some of the most common of them –
·         One important health benefit of turmeric is that it acts as an anti-inflammatory, providing fast relief from a myriad of hurts and pains.
·         Another scientifically proven benefit is that it helps maintain the healthy cells in the body, and protects against the effects of aging.
·         Turmeric is also known to improve heart health and reduce the production of bad cholesterol.
·         Turmeric is also proven to improve brain function and protect against Alzheimer’s and related diseases.
·         Turmeric has the ability to support healthy kidneys and liver.
·         It is also known to fight obesity and help against depression.
·         Turmeric can tame heartburn and help reduce the discomfort of an upset stomach.
·         Turmeric is also found to delay diabetes.
And these are only a few of the many benefits of curcumin. Studies have also proved that the benefits of turmeric are derived properly when combined with piperine (black pepper).
Now, knowing the super benefits it has to offer, the traditional turmeric milk is undoubtedly the most preferred medicine any mother would turn to when it comes to alleviate the discomfort of her child. In fact, traditionally ‘turmeric-milk’ was also given to children the minute the weather turned, even a little.
So you can imagine the disappointment of a mother when her child doesn’t take to the medicine as happily as she is supposed to! Yes, the child belongs to today’s generation after all; and is very opinionated; and “Yuck!” is the mildest term she uses for this ‘medicine’.
“Isn’t there a sweeter medicine Mamma?” (The black pepper is to be blamed here…)
But this puts the mother in a spot, to say the least.
I mean, our mothers and our grandmothers swore by turmeric-milk as the best remedy; but what they didn’t foresee, was their grandchildren or great-grandchildren to be so dogmatic; even preferring the over-the-counter medicines (though bitter), in place of this age-old elixir!
My little one is one such child; and obviously, I panicked every time she was under the weather. You see, the moment I called my Mum about it, she would advise me to give her ‘turmeric-milk’; but I already knew what my little one’s reaction to that would be! This was a big problem, until I discovered a ‘new-age’ flavoured milk, which promised the same goodness of the age-old turmeric-milk.
“Impossible!” was my first reaction. I mean, ‘turmeric-milk has to be bitter, pungent and even spicy’ I thought. And when I tasted this new-age turmeric-milk; it was nothing but sweetened, mango-flavoured milk! In fact, I also saw that it came in three other flavours! (Wonder what my Granny would’ve said to that!)
However, a little bit of further research on the product showed that the sugar content was much lower than the other similar products available in the market. What’s more, the drink also boasted of containing curcumin – the ingredient in turmeric that makes it such a marvellous traditional medicine!
So I decided to give it another try; and when I gave it to my little one, her reaction to this drink was very promising, to say the least. We tried all the flavours in the next few days, and needless to say, they were all a hit!
Today, this flavoured milk is a staple in my grocery-list; and I can now proudly tell my Mum that her grandchild laps up ‘turmeric-milk’ happily – in the middle of her play time, when we are out on errands; even when she isn’t well; and sometimes, for no reason at all – thanks to this age-old wisdom in new-age packaging!

P.S. Like I did, you too can discover age-old wisdom packaged in new-age packaging, by visiting this site.
Happy parenting!
#MilkJustGotSooper



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